What is Macrobug?
And why have I linked to blogs on stuff related to Symbian OS and tools?
The idea is that Macrobug will be a software tools company – initially, at least, producing tools to help phone manufacturers produce bug-free phones running Symbian OS. I’ll be plugging into the good stuff produced by the Carbide.C++ team in Nokia, plus Symbian’s own tools. My tools will look at solving some of the big problems encountered by phone developers, which require extra OS awareness and analysis over and above that provided by Nokia and Symbian.
In case the Carbide team were wondering, that’s why I’ve linked to your blog. And why I say I’ll be having a chat at the Smartphone Show :-)
So where am I now?
I’ve said before that I’ve started a small software company. Specifically, the company exists, and I’m going through all the admin stuff and decisions required to get it up and running. I haven’t yet written a line of code, but I have begun technical investigations.
It’s quite likely that this sort of business won’t be possible. There are all sorts of reasons for this which I’ll go into later. So, for a few months, I’m testing the water to decide if this sort of business really is viable.
But, before I start describing where I am now, I’m going to describe how I got to this place. Upcoming posts, which I’ll try to write over the next couple of weeks, include:
- What makes you do something so daft?
- How to decide what to do?
- Do you feel lucky? Taking risks
- How to resign!
- How to start a company (the tedious paperworky bit)
- What other tedious gubbins are needed (mobile phones, bank accounts etc.)
- How do I feel? Is it all worth it?
- Getting things done
- Marketing, blogging, etc.
There will be other things too. Probably all the random stuff that people post on blogs.

September 1st, 2006 at 2:04 pm
Wow — That’s good news! The Symbian ecosystem could use some commercial successes in the tool arena, since it shows that the ecosystem is large enough to be attractive for tool vendors (such as yourself). On the flipside, tools aren’t a particularly great business — so if there’s anything I can help with in terms of market awareness etc., let me know!
//markus
September 1st, 2006 at 2:26 pm
Linking to the Carbide blog is definitely a way to get our attention :-) Congrats on setting up the new company — and definitely, find us at Smartphone show. Markus and I will be happy to help, and it’ll will be great to have more addon’s available for Carbide.c++.
September 1st, 2006 at 6:35 pm
Hi Markus & Erik, cheers for the comments and the positive attitude!! Don’t count on me being a “commercial success” but I’ll do my best…
Market awareness is particularly good. I’m lucky to have contacts at nearly all Symbian licensees except Nokia… I find it’s a bit of an uphill struggle to make anybody believe that tools are worth investment, though, so it’ll be interesting to see how it goes.
I am looking forward to co-operating and meeting you (although I think I may have come across you at previous Smartphone shows).
Cheers
Ade