What’s in a name?
I really wanted to find a name for this blog that wasn’t just “Macrobug Blog”, as I don’t want it to be too closely related to what I’m working on.
For a while I was going to call it “Ade on a Train”. Why? There are two reasons.
Firstly, I’ve been meaning to get around to starting a blog for about a month now. I only finally did it because I happened to be on a train and had nothing better to do. The few articles I’m posting now will kick-start the blog and cause me to spew forth all sorts of snippets about things. So, the fact that I was on a train is what finally got this blog started.
The second, more important, reason, is that it sounds a bit like “Joel on Softwareâ€. This is in homage to a similar blog (www.joelonsoftware.com) written by Joel Spolsky which describes the activities of a larger (50 person?) software start up in the US.
Joel’s blog, as you can tell from the name, talks quite a lot about software development. Not really the software itself – but more about techniques for software development. Mine, however, will look more at the business side of things.
I’m also not quite sure when Joel’s blog actually begun, but mine is starting from the very embryo of the company. So you get to see the very earliest beginnings.
Why did I not call it Ade on a Train? Because it was a very rubbish name.

September 18th, 2006 at 9:54 am
Ade on a Train?
Snakes on a Plane!
September 18th, 2006 at 1:11 pm
There must be lots of “Ade” puns. First Ade? Hearing Ade? Ade Memoire?.. okay I’ll try and keep thinking of a more witty one.
September 18th, 2006 at 1:20 pm
Orange Ade? Lemon Ade? I was hoping to be able to attach a picture of me “knowing when I’d been tangoed” but can’t figure out if the blog system would let me attach a photo. You’ll just have to imagine it.
Talking of which, have you seen the Tango version of the Sony Bravia bouncing balls ad?